The pre-webinar sequence

Hi {FIRST NAME},

Your seat for The Flower Garden Portfolio is saved. Yay!

It's a free live class on Tuesday at 7pm Eastern, and it runs about an hour.

Here's what we're going to cover together:

→ How to open the right account and build an index-fund core that does most of the work, even if you start with $100

→ The 4-number check to run before you buy any stock, so you can tell the gold from the trash in one sitting

→ The watering rule: what to add each month, when to hold through scary headlines, and how to never water the weeds

Two quick things so you don't miss anything.

First, reply YES to this email so it doesn't end up in your promotions tab.

Second, join the WhatsApp group. The live link goes out there first, and so does your free guide: [WHATSAPP LINK]

See you in class!

Hi {FIRST NAME},

As promised, your free guide is waiting for you.

It's called The Index Fund Starter Guide, and it covers the 3 things to check before you buy your very first fund:

→ What the fund actually owns

→ What it costs you every year

→ Where it fits in your account

It's the same one-pager I share on Instagram when you comment INDEX, because the word "fund" scares a lot of smart women away for no reason.

I'm sharing it inside the WhatsApp group, along with the live link on Tuesday: [WHATSAPP LINK]

Pop in, say hi, and grab it.

Cheers to health and profits!

Hi {FIRST NAME},

When I tell people I teach the Flower Garden Portfolio, they usually smile and wait for the catch.

There's no catch, it's just the clearest way I've found to explain how long-term investing actually works.

The soil is your account and your index-fund core. It's boring on purpose, and it does most of the work.

The flowers are a small number of great companies you researched yourself, usually ones you already buy from.

The watering is the habit of adding money on the same day every month, and giving more to what keeps growing.

That's it, and none of it involves watching charts all day or guessing what a stock will do this week.

On Tuesday I'll walk you through all three parts, slowly, in plain English.

See you in class!

Hi {FIRST NAME},

I grew up in the South Bronx, and I was the first in my family to go to college.

I first heard about the stock market in a college finance class in 2004, and it felt like a world for other people.

In the summer of 2008 I finally bought my first stocks.

A few months later, the market crashed.

I was figuring all of it out on my own, and that first year could have scared me off for good.

Instead I kept investing, and I read everything I could get my hands on. That's when I learned the difference between guessing and owning.

Owning great businesses, adding a little every month, and holding through the scary headlines.

I went on to get my MBA in Finance, and in 2015 I started Girl$ on The Money and taught my very first Investing Bootcamp.

Since then I've had the chance to speak at places like Nasdaq, Harvard and theSkimm, and I still invest my own money the same way.

On Tuesday I'm going to show you exactly how.

See you in class!

Hi {FIRST NAME},

I know exactly what's on a lot of your minds, because I hear it every single week.

"I'll start investing once I've saved more."

Here's the problem with that plan: a year goes by, then another, and the money's still sitting there.

Today you can buy a piece of an index fund that holds hundreds of companies with a small amount, and many brokerages let you buy fractions.

So the amount you start with matters a lot less than when you start and how often you add.

One of my students bought her very first share of Apple with part of her tax return, and she opened a Roth IRA too.

She told me that in the past she would have just spent it.

On Tuesday I'll show you exactly where your first $100 goes, step by step.

If you can afford the products, you can afford to invest.

See you in class!

Hi {FIRST NAME},

I want to share a message I got from one of my students after the course.

She'd been meaning to start investing for years, and like a lot of us, she kept waiting until she understood it all.

After the class, she sent me a message to say she was officially a stock holder.

She'd bought one share of Apple with part of her tax return, and she'd opened a Roth IRA too.

One share might not sound like much.

But it's the difference between thinking about investing and being an investor, and it's the step most people never take.

She called it a big moment for her financial health and goals, and she said that in the past she would have just spent it.

That's what Tuesday is about.

See you in class!

Hi {FIRST NAME},

One of my students, Irene, wrote me a note I think about all the time.

She said so many books and companies forget that people don't understand the lingo, and it leaves us with analysis paralysis, so we don't do anything.

That's it, that's the real reason most people never start.

It isn't laziness, and it isn't a lack of money.

It's twenty open browser tabs, three half-opened accounts, and a nagging feeling that you'll do it wrong.

So you keep researching, and the money keeps sitting in savings.

The fix isn't more information, it's a simple order of steps: the soil, then the flowers, then the watering.

That's exactly how we'll go through it on Tuesday.

See you in class!

Hi {FIRST NAME},

When I say an index fund does most of the work, people nod, and then they ask the real question.

"Okay, but what actually is it?"

An index fund is one investment that holds a small piece of a lot of companies at once, sometimes hundreds of them.

So instead of betting on one company, you own a slice of many, and you're not depending on any single one.

That's why I call it the soil. It's not exciting, and it isn't meant to be.

The flowers, the handful of companies you pick yourself, come after the soil is in place.

Most beginners do it backwards and start with a hot stock someone mentioned, which is how people get burned.

On Tuesday I'll show you how I think about the order, and what to check before you buy any fund.

See you in class!

Hi {FIRST NAME},

I know some of you have questions you'd never type in the chat, so let me answer them here.

"I'm not a numbers person."

You don't need to be. The 4-number check uses four numbers you can read in plain English, and I'll walk you through every one.

"What if the market crashes right after I start?"

I started right before the 2008 crash, so I understand that fear better than most. We'll talk about how the watering rule helps you hold through it.

"I don't have time to watch the market."

Good, because you shouldn't. The method takes one day a month.

See you in class!

Hi {FIRST NAME},

Tomorrow I'm going to show you the four numbers I check before I buy any stock.

Here's a sneak peek: the first one is sales.

I want to see that a business is selling more over time, not less.

The other three are where it gets interesting, and they're what separate the gold from the trash.

Bring a company you already use every week, because we're going to practice on real examples.

And stay to the end, because everyone who does gets my Stock Scorecard, the printable version of the whole check, for free.

See you tomorrow at 7pm Eastern!

Hi {FIRST NAME},

I already know what some of you woke up thinking.

"Maybe I'll just catch the next one."

Please don't. Tonight is the night we finally turn "I should really start investing" into an actual plan.

Three things before 7pm Eastern:

→ Grab a pen and paper

→ Think of one company you already buy from every week

→ Join the WhatsApp group if you haven't, the link goes out there: [WHATSAPP LINK]

See you tonight!

Hi {FIRST NAME},

We go live in one hour.

Here's your link: [WEBINAR LINK]

Come a few minutes early and say hi in the chat, I love seeing where everyone's watching from.

See you soon!

Hi {FIRST NAME},

We're live right now.

Click here to join: [WEBINAR LINK]

See you inside!

Hi {FIRST NAME},

If you're running late, don't worry, you haven't missed anything important yet.

We're just getting into the first part, the soil, and the 4-number check is still coming up.

Jump in here: [WEBINAR LINK]

See you inside!